What really makes us different? It's our team. A team steeped in experience, technical expertise, and business savvy. As former members of leading R&D staffs, we know what it takes to get winning products and service out the door. Members of our team have contributed to multiple world-changing products and web sites. The team includes:

Tony Fernandes - Founder of theUEgroup with 20 years of user interface and usability experience. Previously, Tony founded Netscape's User Experience Group and the Apple/Claris Human Interface Group. Other employers included Lotus/IBM and Xerox PARC. Tony also authored the book "Global Interface Design"

Shannon Halgren PhD - A usability expert with a Cognitive Psychology background with over 16 years of industry experience. Founder of Sage Research and design and the Apple/Claris' Usability Group. Shannon's background allows her to work on both research and design related problems.

Skye Lee - A User Experience designer and executive with 12 years of industry experience. Past roles include VP of Product Design at PayPal, Inc and management/designer roles at Mambo, Adobe, and Netscape Communications. Skye's experience with major web properties combined with standalone software experience, such as designing the user interface of Adobe Illustrator versions 8 and 9, allows her inject design and usability strategy to a multitude of technology products.

Sabina Webb PhD - A usability expert with an Industrial Psychology and Human Factors background and over 13 years of industry experience. Sabina is at home with both hardware and software usability issues. Prior work experience includes NYNEX, Verizon, and Dell Computer.

Sarah Garcia - A usability researcher with a background in market research. Sarah brings business and marketing savvy to the research she takes on. She is experienced with both onscreen as well as device usability.

Kathryn Moga - Our lead project manager. Kathryn has a tremendous track record of making sure that both our research and design projects stay on track and that our clients are well informed about what we are doing.

Jennifer Chaffee - Lead visual and information designer with over 16 years of experience. Founder of MouseWorks Media and visual designer for past Apple Macintosh visual designs.. Prior to Apple, Jen worked on the Motif look and feel and at HP.

Anna-Karin Söderström - A European-based designer with a product design Masters that covers both industrial and onscreen design expertise. Anna can bring her talent to bear on device forms and onscreen experiences alike. Her flexibility makes her perfect for convergent designs that involve small displays including medical devices.

Megan Standridge - Research is often only as good as the people that participate. Megan leads our participant recruiting and manages our ever-growing internal data base of research participants.

Hillary Houston - Hillary has a background in Human Factors and is in the process of completing her Masters. Her project experience includes usability testing, ethnographic research, and heuristic evaluations.

Amy Lee - A usability researcher and interaction designer with a background in Human Computer Interaction and International Studies from the highly regarded UCSD HCI program.

Kathy Fernandes - Our finance and operations lead with a Business Management Degree from the University of Massachusetts. Kathy make the our business work.

Julie Kwak PhD (candidate) - A researcher with a background in Cognitive Psychology and usability testing. Julie is also extremely capable of dealing with large and complex designs as well as quantitative statistical analysis.